Coolhunting and coolfarming through swarmcreativity

Webinar by Peter Gloor, MIT, 9.12.2010

This webinar will show you, how you can create buzzing networks for collaboration with your peers, members of the rectorate, students, professors, informatic services, etc. This webinar is also aimed at educational designers, HR professionals, and marketing executives.

Learning goals

Discover cool trends through finding the trendsetters:

• Tap into the collective intelligence of the Web, Blogs and online social networks (coolhunting).
• Develop the new trends through self-organising teams (coolfarming).
• Obtain a “virtual mirror” of your own communication behavior by analysing your own e-mail network.
• Learn about our condor software for coolhunting on the web, Twitter, Wikipedia, and Facebook and to do dynamic social network analysis.

The explosive growth of the Web is enabling radically new ways of learning and idea creation. Self-organising swarms of intrinsically motivated people develop new concepts and ideas in collaborative innovation networks. These ideas spread out at blazing speed through viral marketing on social networks of like minded people. This webinar introduces coolhunting – discovering trends by finding trendsetters, and coolfarming – spreading ideas through viral marketing on social networks.